Distillery of Modern Art Case Study
Services: Paid Search, SEO
A full move from a dated Shopify setup to a streamlined, search-forward Shopify architecture dramatically improved Highland Diamond’s visibility across Google and social discovery channels.
Cleaner URLs, faster load speeds, improved mobile performance, and a simplified product catalog made it significantly easier for high-intent shoppers to find the brand — and complete their purchase path without friction.
2,200%
Sales From Google
A migration to a fully native Shopify build created a dramatic leap in search-driven performance. Faster load times, cleaner URLs, and improved tracking allowed search engines to surface the site more reliably, leading to a major increase in qualified, purchase-ready traffic.
656%
Gross Sales
Overall sales rose significantly after consolidating the storefront into a single, friction-free Shopify experience. Customers could browse, purchase, and book experiences without delays or confusion, enabling smoother conversions across all on-site actions.
500%
Orders Placed
Orders grew meaningfully as site speed, checkout reliability, and product clarity improved. With fewer obstacles from product discovery through checkout, high-intent shoppers were able to complete purchases more easily and with greater trust.
3,000%
Local Traffic (Atlanta)
Local sessions from Atlanta climbed substantially as a result of improved indexing and more consistent search visibility. The refined architecture helped the site rank better for branded, location-based, and event-driven queries, strengthening local discovery and engagement.