General
Will paid search work for my business?
Paid search performs best when the core business already works—there is real demand, a proven offer, and a functional conversion process.
It is not a fix for a broken funnel or unclear positioning; it is an accelerator for businesses ready to scale intentionally and profitably.
How long does it take to see results?
Most businesses see meaningful stabilization within 60–90 days and scalable, repeatable performance within 3–6 months.
The first phase focuses on structure and efficiency. The second phase builds testing and refinement. The third phase is scale.
What ROAS should we expect?
Baseline: 1.5–2.0x
Healthy: 2.5–3.5x
Strong: 4–5x
Excellent: 6–8x+
What conversion rate should we expect?
Baseline: 1–2%
Healthy: 2–3%
Strong: 3–5%
Excellent: 5–8%+
When should we increase spend?
Increase budgets only when performance is both profitable and stable.
Good conditions for scaling include:
- Conversion rate consistently at or above 2.5–3%
- ROAS at or above profitability targets (often 4–5x+ depending on margins)
- No unexplained volatility
Scale in small increments: increase spend 10–15% every 7–10 days. Avoid large jumps. If performance declines more than 10–15%, optimize before scaling again.
What influences performance the most?
Key drivers of performance include:
- Landing page clarity and speed
- Search intent match
- Offer strength and competitiveness
- Bid and query management
- Seasonality and audience behavior
- Response speed for service businesses
Paid search isn’t just about ads—it’s about the connection between offer, landing experience, and search intent.
Can you guarantee results?
No ethical partner can guarantee performance outcomes.
We guarantee disciplined strategy, transparency, consistent iteration, and decisions rooted in data—not guesswork.
Working Together
What makes Majorette Marketing different from agencies?
We’re intentionally small and selective.
We focus on clarity, profitable growth, and disciplined testing—not volume. Work is led by experienced specialists, without layers of account management, inflated retainers, or set-it-and-forget-it automation.
Do you require long-term contracts?
No. We believe long-term relationships are earned through performance, not paperwork.
Setup fees are waived with a six-month commitment for brands ready to ramp faster, but that choice is optional.
Who is this best suited for?
This is best suited for:
- Businesses with a proven product or service
- Brands ready to scale intentionally, not recklessly
- Teams who value clarity and collaboration
- Companies focused on measurable outcomes
Who is not a fit?
This is not a fit for:
- Brands expecting overnight success
- Businesses with unclear identity, pricing, or offer
- Teams prioritizing vanity metrics over revenue
- Anyone uncomfortable with transparency and testing
What industries do you support?
Primarily ecommerce and service-based businesses, though the approach applies broadly.
What tools do you use?
Core tools include:
- Google Ads
- GA4 / Google Tag Manager
- Google Search Console
- Looker Studio
- Google Sheets and supporting research tools
Do you provide reporting?
Yes. You’ll receive clear monthly insights and weekly optimization summaries—no confusing dashboards or empty analytics reports.
What does onboarding look like?
Onboarding typically includes:
- Access setup (Google Ads / GA4 / GBP / site)
- Tracking validation
- Performance audit
- 30-day optimization and testing plan
- Weekly optimization cycles beginning immediately
How many clients do you work with at once?
A limited number to ensure focus and quality. When capacity is full, we activate a waitlist.