Heery's Case Study

Services: Paid Search, SEO

The past year brought a notable shift in the quality of traffic landing on the Emily McCarthy site.

Visitors arrived with clearer intent, deeper interest, and a stronger connection to the brand, translating into significant growth in new customers, checkout volume, and completed purchases. This momentum reflects a healthier digital ecosystem and a site designed to convert purposeful shoppers.
Heery's Case Study

266%

Traffic Growth

High-intent traffic increased significantly as improved search visibility, ongoing content optimization, and clearer navigation helped attract more qualified visitors. Stronger indexing and site performance supported this sustained lift.

253%

Completed Purchases

Major conversion gains were recorded across every stage of the purchase path. Add-to-Cart actions rose 157% as clearer product details and improved imagery helped shoppers commit sooner. Checkout reaches increased 249% with smoother navigation and reduced page friction guiding visitors further into the funnel. Completed purchases climbed 253%, reflecting a more intuitive, reliable checkout flow that supported confident, end-to-end conversions.

503%

Google Search Revenue

Revenue originating from Google Search grew substantially as cleaner data feeds, better-structured campaigns, and improved account architecture helped the brand capture higher-value traffic and convert it more efficiently.

780%

Social Platform Revenue (Facebook)

Revenue from social platforms increased sharply as stronger product imagery, more cohesive brand presentation, and consistent community engagement helped convert organic social traffic more effectively. This supported broader top-of-funnel expansion across customer touchpoints.